Do you get your electricity from renewable sources?

[knowbodies]

Originally Posted by MetroMPG

Bullfrog power (Ontario & Alberta) guarantees that all money goes to renewable power producers (annual audit by a well known accounting firm).

As their customer base has increased, the result has been more renewables coming online.

I don't get. If I've already decided to invest my money in green power sources (by paying extra on my electricity bill), why wouldn't I invest directly in the power producer instead? Why should I pay a middleman like Bullfrog power to do it for me? They are just adding costs to the entire venture and potentially reducing the amount green power that can come online.