I use one of these when it comes time to quantify airflow and changes. I does require some averaging.
http://www.amazon.com/General-Tools-...ords=meter+fpm
One of the biggest difficulties for diy systems would be btu measurement. I see variations in manufacturer's btu certifications on systems' output with the same condensing unit and different blower or coil options. Without the correct btu output you can't calculate seer or btu per watt.