I'm a big fan of products that give you settings that are too high/low to be useful to everybody.
You have options for making the dimmest setting more usable. You could wait for sundown, install dark thermal curtains, and/or install the television in a recessed fixture. Or just burn the extra 12W. It's still a very efficient television. I'm impressed that they made a 46" that's that much more efficient than their inexpensive 40" that I have.
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