Jeff5may,
Ah, yes, on closer inspection of the data sheet I found
http://www.valinta.lt/ka/Samsung/Kon...00421421_2.pdf It seems this unit has two compressors.
This brings up the idea of using a two or three compressor unit to improve efficiency.
Two of these 12000 BTU units could be operated together in the winter and only one in the summer. A suitable control system, Arduino based would be my choice, could alternate the running compressor when only one is needed.
Overall I think this would be more efficient than running a single large compressor, especially if the control system has a bit of intelligence, only kicking in the second compressor if the temperature differential between target and actual is large.